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Global Payroll Campaign

Challenge.

Launch an improved payroll solution tailored for global payment platforms that address the complexity of managing global payroll for employees and contractors across different countries.

Solution.

Develop a comprehensive full-funnel campaign utilizing owned and paid channels and forging partnerships with prominent media organizations. 

Results.

  • Surpassed benchmark objectives for impressions and reach.
  • Achieved over 250K impressions on TechCrunch and 19.5K impressions on Sifted. 
  • Ebook was also downloaded by key targeted accounts, and SDRs successfully arranged six meetings resulting from inbound inquiries.

Project Summary:

The primary objective of this initiative of this campaign was to raise awareness about Nium’s improved payroll solution tailored for global payment platforms and stimulate revenue growth. This solution aimed to streamline the process of onboarding, conducting transactions, and overseeing global payroll for both employees and contractors across the world.

I led the development of the content framework and worked cross-functionally to support the execution of a comprehensive marketing and sales campaign across multiple channels, covering every stage of the customer journey. The campaign’s overarching goal was to shed light on the nuances of the payroll market and present the company’s solution through compelling case studies and content through paid and owned channels.

Strategies:
  • Sponsorship. Sponsor media opportunities in highly-trafficked publications to provide a curated perspective on the company’s role in the global payroll market.
  • Content. Execute podcast on global payroll and drive prospects to download an e-book on the state of play in global payroll.
  • Public Relations. Launch an enhanced payroll solution and drive third-party coverage and links to nium.com.
  • Account Based Marketing. Target accounts with early-stage awareness display ads.


My Role: Content strategy, Integrated campaign plan and execution
Industry: Fintech | Global Payroll Platforms