My Experience
Marketing Strategy
Partners with executives and internal teams to identify business objectives and craft comprehensive go-to-market strategies across a wide range of promotional channels.
Integrated Campaigns
Effectively develops and implements holistic marketing campaigns that drive brand recognition, foster revenue growth, and enhance market share in the B2B sector.
Content | Copywriting
Leads the planning, creation, and distribution of content to attract and engage the target audience, while also driving business goals.
Brand and Design
Creates designs and communicates design thinking to business partner's design process to deliver impactful visual concepts and brand experiences.
Resume
Professional Experience
Additional Experience
Certifications
Education
Professional Experience
Head of Content Strategy, Nium
2021 – 2023
Nium is a global B2B cross-border payments company helping modern platforms, and businesses simplify expansion, streamline local payments, and issue cards.
- Managed a three-person team as well as agency partners and freelance writers to create compelling content, including white papers, case studies, and blog posts, to drive brand awareness and customer engagement.
- Led the development and execution of full-funnel integrated marketing campaigns across paid, owned, and social channels.
- Collaborated closely with global product marketing, communications, and growth teams to align target audience, content strategy, and integrated marketing campaigns.
- Executed content audits on website, leveraging SEO research and incorporating keywords to increase search engine rankings.
- Used Google Analytics and SEM Rush to measure the effectiveness of campaign performances and optimize strategies.
- Conducted market research and competitor analysis to identify market trends, recommend strategy, and drive content development.
Senior Manager, Acquisition Strategy, Early Warning Services, LLC
2020 – 2021
Early Warning Services, the owner and operator of the Zelle Network®, is a fintech company owned by seven of the country’s largest banks to help financial institutions enable payments and mitigate fraud.
- Orchestrated and directed the end-to-end execution of a diverse range of content formats to cultivate brand awareness, nurture prospects and drive quality leads to support the sales team.
- Collaborated seamlessly with cross-functional teams in product management, sales, and corporate marketing, to define product positioning, craft compelling content, and implement go-to-market strategies to maximize campaign impact.
- Spearheaded the strategic development and execution of national inbound campaigns, leveraging strategic third-party partnerships and promotional channels across online, email, and social media platforms to drive extensive audience engagement and campaign success.
- Employed program analysis and data-driven insights to assess the success of marketing initiatives, utilizing these findings to inform future campaign planning and continuously enhance campaign performance and effectiveness.
Marketing Programs Manager, Updox
2018 – 2020
Updox, a fast-growing health IT company, is a healthcare communication platform for out-of-hospital providers that offers one consolidated inbox to manage the patient journey.
- Drove new prospects and revenue growth by partnering closely with executives, sales, and product teams to launch marketing programs.
- Led strategy and execution of integrated marketing campaigns encompassing email marketing, paid search, promotions, events, and webinars resulting in amplified brand visibility and heightened customer engagement.
- Successfully led the end-to-end development and execution of marketing campaign, including coordinating timelines, managing agency partners and freelance writers to achieve compelling content delivery and campaign success.
Additional Experience
- Client Marketing Manager, CyberScout
2014-2018 - Marketing Manager, Greater Phoenix Economic Council
2012-2014 - Interactive Marketing Manager, Arizona Humane Society
2011-2012 - Senior Graphic Designer, ASU Foundation | Heard Museum
2004-2011
Certifications
- Hubspot Inbound Marketing Certificate
- Content Marketing Certificate
- LinkedIn Integrated Marketing Communications Strategies Certificate
- Cornell University, Digital Marketing Certificate
Education
-
Master of Business Administration, Marketing
Arizona State University -
Bachelor of Science, Graphic Design
Arizona State University -
Bachelor of Arts, Journalism
The Ohio State University
Kind Words From My Colleagues
Updox
Katie Lachey
V.P. of Demand GenerationMarketing Programs Manager, Updox
2018-2020When it comes to professionalism, positivity, persistence, and organization, you won’t find someone more on her game than Anna. She managed everything from kick-off brainstorming to tactical execution for campaigns and events serving 10 or more audiences at any given time. This required clear communication with various stakeholders internally and externally. I am certain she will drive positive change wherever she goes!
Nium
Jeremiah Glodoveza
Global Head of Marketing and CommunicationsGlobal Head of Content Strategy, Nium
2021-2023I've now had the pleasure of hiring and working with Anna twice in my career -once at Early Warning/Zelle and most recently at Nium. Anna is passionate, organized, and a strong executor. She delivers high-quality projects that often anchor core areas of business. If you're looking for a content expert who raises the bar wherever she goes, Anna's the one for your team.
Early Warning Services, LLC. The owner and operator of the Zelle Network.
Carrie Johnson
Director, Product MarketingSenior Manager of Acquisition Strategy, Early Warning
2020-2021Anna Glenn is the best kind of colleague: she's smart, kind, full of ideas, and isn't afraid to dig in to get things done. I had the pleasure of working with her at Early Warning and Nium, seeing first-hand her understanding of the relationship between strategic outcomes and content. Anna has an appreciation for the various marketing functions and has a wide range of experience that makes her uniquely qualified to connect dots across teams. She's a team player and fully commits to striving for success. It would be my distinct pleasure to work with her again in the future.