Brand Strategy

While at the Greater Phoenix Economic Council, I focused on developing the brand strategy for the organization. Previously, the organization had a logo but did not have a clearly outlined messaging, positioning document, or a documented visual guideline. 

To address the gap, I undertook a comprehensive brand audit and collaborated extensively within the organization to understand the brand components and personality. With these insights, I wrote the positioning statement, the copy for the visual guideline document, and designed it.