ASU Foundation Showcase

The primary objective of this project was to craft a compelling and unforgettable work that captured the essence of the program while seamlessly incorporating the Arizona State University brand. The program’s director aimed to present an engaging portrayal of the season’s events while also achieving cost savings compared to the previous year’s 32-page spiral-bound booklet.

Upon throughly reviewing the project brief, which outlined the project’s scope, and consulting with local printing experts, I designed a 6X9″ piece that effectively showcased the program’s offerings. This piece included dedicated sections for both the fall and spring seasons, designed to fit within a standard postal envelope. As a result of this innovative approach, the project garnered significant attention within the ASU community and resulted in a budget savings exceeding $10,000.