While at the Greater Phoenix Economic Council, I focused on developing the brand strategy for the organization. Previously, the organization had a logo but did not have a clearly outlined messaging, positioning document, or a documented visual guideline.
To address the gap, I undertook a comprehensive brand audit and collaborated extensively within the organization to understand the brand components and personality. With these insights, I wrote the positioning statement, the copy for the visual guideline document, and designed it.
For this project, I collaborated extensively with my client to craft a trifold brochure to promote cyber security coverage to small and medium-sized businesses (SMBs) within the insurance customer base.
My responsibilities included developing the outline, writing and editing the content, and executing the design.
For this project, I collaborated extensively with my client to craft a guidebook to promote cyber security coverage to small and medium-sized businesses (SMBs) within the insurance customer base.
My responsibilities included developing the outline, writing and editing the content, and executing the design.
The primary objective of this project was to craft a compelling and unforgettable work that captured the essence of the program while seamlessly incorporating the Arizona State University brand. The program’s director aimed to present an engaging portrayal of the season’s events while also achieving cost savings compared to the previous year’s 32-page spiral-bound booklet.
Upon throughly reviewing the project brief, which outlined the project’s scope, and consulting with local printing experts, I designed a 6X9″ piece that effectively showcased the program’s offerings. This piece included dedicated sections for both the fall and spring seasons, designed to fit within a standard postal envelope. As a result of this innovative approach, the project garnered significant attention within the ASU community and resulted in a budget savings exceeding $10,000.
