Demand Generation Campaign
Skills:Art Direction, Demand Generation, Digital Marketing, Integrated Campaigns, Marketing Strategy, Project Management, Web/Digital
To create awareness of our services, we develop campaign kits on trending topics for our client base. My role with these types of campaigns is to manage and execute the development.
Responsibilities include brainstorming topics, developing the creative brief, project managing timelines with freelance designers and writers, inhouse resources and analyzing results.