ASU Foundation Showcase
Skills:Creative Strategy, Print, Project Management
The main goal for this project was to create a strong and memorable piece that represented the program and also incorporates the Arizona State University brand. The director of the program wanted a piece that was showcased the events for the season, and also save money from the previous year’s 32-page, spiral bound book.
After reviewing the project brief that outlined the scope and consulting with local printers, I created a 6×9″ piece that highlighted the program. The folder included inserts for the fall and spring seasons and fit into a standard postal envelope. The project generated buzz within the ASU community and also saved over $10,000 from the budget.