AHS Annual Report
Skills:Art Direction, Creative Strategy, Design Direction, Print
Client:Arizona Humane Society
The main goal for this project was to update the annual report publication so that all the visual and digital channels for the organization was consistent. After the visual audit with all the issues, I refreshed the design, created a story board and art directed the photo shoot.
In reviewing the cost for the previous year’s publication, I changed the publication’s size to fit into a standard envelope and saved money from the organization’s budget for both printing and mailing costs.