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anna

Creative thinker, eternal student, storyteller, client focused, marketing and digital strategist.

I honestly believe that you have to love what you do to be successful and I am so fortunate and blessed to have found the path that lead me to my passion.

As a Client Marketing Manager for CyberScout, I develop and deploy short and long-term lead generation and lead nurture marketing campaigns, write marketing proposals, consult with clients and oversee both design and content creation. Prior to CyberScout, I was the Marketing Manager for the Greater Phoenix Economic Council (GPEC), where  I led the development, research analysis and implementation of the international strategic marketing plan. Additionally, I oversaw all facets of the creative initiative – including advertising, branding, graphic design, and electronic/digital marketing.

I graduated with my M.B.A. from Arizona State University’s W.P. Carey School of Business in 2013 and focused my training on developing my strategic analysis and marketing strategy competencies. These practical and analytical skills, along with my prior fifteen-year work experience and undergraduate degrees in journalism and graphic design (including HTML coding), fuels my passion for marketing, creative services and digital strategy.

My Philosophy

My style of thinking is straightforward – communication is the key and it should be organized, logical and clear. According to the Clifton Strength Finder, my top three strengths are: learner, restorative and intellection. In other words, I love to learn and solve problems in an intellectual way.

My Process

I get excited when a brand tells a story. To me, it is about understanding your why – connecting the right data points and emotional experiences that your audience can identify with. I want to be a part of telling your organization’s story by helping to align the brand strategy and cross-communicating the vision through marketing, print and interactive design. Because of my diverse background as a marketer, designer, programmer and writer I have the ability to lead creative teams and provide guidance from ideation to execution to facilitate a smooth transition.

Want to know more? Contact me, and let’s talk.